Balram's Visual Text Analysis

Image

A parked aircraft in a large, showroom-like area with floodlights concentrated on it. The text placed above the aircraft convey the gist of the advertisement, while a short paragraph placed below the aircraft, near the bottom of the poster, provides additional details pertaining to, in this case, the aircraft's commendable commercial success.

Linguistic features

The phrase "The 5000th 737" illustrates the popularity of the aircraft, while phrases such as "it's become the best-selling commercial jet airplane in the history of aviation" and "a resounding vote of confidence from...more than 200 airlines and 12 billion passengers" support this concept.

Textual features

The title phrase is in all-capital letters, to draw attention to that portion of the advertisement, while the longer description is in white, which contrasts with the dark blue background upon which the text is set.

Typographical features 

Near the bottom of the advertisement, the logo of the manufacturer of the aircraft depicted, Boeing, can be found. This gives the advertisement a professional, endorsed and refined appearance, and assures viewers that it is official material.

Layout

An aircraft - or, to be exact, a Boeing 737 - is the subject of the advertisement, and thus, a large image of one on the ground is in the center of the advertisement. A reflection of the aircraft can be found on the surface it is "resting" on, suggesting a showroom floor and hence, a brand-new aircraft. Floodlights provide a sensation of a major event, with the 737 in the limelight. 

Color

Various shades of blue are used extensively, as Boeing's corporate colors are made up of these different shades of blue. The color blue also symbolizes the sky, which is, of course, the primary operating environment of an aircraft. Hints of violet and indigo are reminiscent of the color of the sky at twilight, suggesting that the aircraft is versatile enough to operate at any time of the day. The color also gives the advertisement a sophisticated appearance.

Purpose: The purpose of this poster is to bring the commendable commercial success of the Boeing 737 to the attention of potential customers (i.e. airline executives), as well as the general flying public. By highlighting the aircraft's success, the poster aims to convince airline executives to place orders for the aircraft, as well as to convince the public to fly in the aircraft if possible.

Audience: The audience is the 737's potential customers (i.e. airline executives) as well as the aircraft's potential passengers.

Context: With increasing competition int eh market, Boeing has had to defend its position as the world's most successful commercial aircraft manufacturer, against the likes of Airbus, Embraer and Bombardier Aerospace. This poster was created to provide publicity for, and ultimately increase sales of, the Boeing 737.

Culture: In this day and age, almost everybody travels by air at some point in his or her life. In the developed world, the vast variety of choices, in terms of airlines and aircraft, means that not only airlines, but even aircraft manufacturers have to persuade potential passengers to choose their aircraft over others. The rapidly-expanding airlines of the world must also be persuaded, as only then can large, multi-billion-dollar orders be placed.

Poster analysis - Chen Hao Xian

Image: it shows a picture of a quater build bench. It is not even half conpleted and consist only of two wooden planks and its framework. On the right side of the bench, there is a great orange sign. The bench covers almost fhe entire poster, easily emphasising in its significance. The poster is clearly telling people to save resources otherwise we will regret it later,  the half completed bench already shows that there are not enough resources to make the bnch fully and tell us to conserve them.

Linguistic features: The text use consist of the phrase,  use only what you need. With the company logo found below it. The advertisment main purpose is to publicised ghe company and to also tell viewers to save resources. This message is back by the way the bench is portray.

Textual features: The text is big and bold.

Typography features: The text is bold and has a extremely large font over a orange background. The text color is also white making it very striking in the background. It is exteemely easy to see how important the text as it is heavily emphasise.  Seeing that this poster promotes the company too, the company logo is also portray in the same way albeit smaller

Layout : the bench covering almost the entire poster,  can easily be inferred that the bench is the main subject.

Colour: The white text over the orange background make it easy to see and is heavily emphasise.

Purpose: To tell people to use only what you need to conserve the environment. It also serve to promote the company.

Charlene's Visual Text Analysis

Image

A tourist in the airport dragging a small looking luggage behind her, blood flows from the luggage as she walks.

Linguistic Features

The word that were picked are simple and efficient at passing the message to the viewer.

Textual Features

It is in white, a contrast to the darker flooring thus emphasizing it while letting it not to be an eyesore or taking the viewer's attention too much.

Typographical Features

The logo is simple and is can be related to the WWF cause, to save animals. At the same time, it is vague enough to fit more situations.

Layout

The blood leading up to the lady creates a sense of movement. It first attracts the viewer with the red blood, then when the viewer follows the red path in an attempt to find out what is the cause of the blood, it would lead to the lady and her belongings. The lady stands at the right of the poster.

Colour

Red is the most dominant color here. It gives us a sense of violence and entice the viewers to continue looking at the poster.

Purpose

This is to show how buying exotic animal souvenirs should be avoided as the process of acquiring it maybe violent and may be detrimental to the species survival

Audience

The audience are tourist whom are unaware of how their purchase of the exotic animal souvenirs could be harming the species.

Context

Exotic animals are hunted down to make souvenirs for tourist. This problem is causing them to become endangered the only way to stop this is to stop the demand for the souvenirs.

Culture

Killing of endanger animals is generally not acceptable but despite the laws that has been placed up to protect these animals, people in their desperation to make a living will break the laws for money. To make it worst, since tourist find some exotic animal souvenirs nice and do not know the harm it brings, the killing does not crease.

PUB explores groundwater in western and southern Singapore

PUB explores groundwater in western and southern Singapore

Soshiok.com - Singaporeans waste more than 703,000 tonnes of food

Soshiok.com - Singaporeans waste more than 703,000 tonnes of food

Point:   The internet have solved more problems then causing them. One such example is that of convince in talking to others, which is social media. 

Evidence:  Social Media is where internet users connect and communicate through various mediums. Examples of these sites are Facebook, twitter and other multiple social networking sites out there. According to CNET, Facebook has 1.06 billion monthly active users. 

Explanation:   Social Networking sites such as Facebook can be used as a communication medium to communicate to others. As internet connection is now common everywhere, thus making communication much easier via text or voice. 

Linkback:    With the current social networking sites, this would improve telecommunication between people, thus showing that the Internet has solved the problem of inconvenient communication.

Essay Topic: Internet has caused more solutions than problems. - Chen Hao Xian

Point

The increased in convenience and availability of internet to everybody has created more solutions than problems especially in the field of spreading political messages, as the ease of spreading mass information has made it more convenient  and efficient for the political party.

Explanation

As the internet gets more and more convenient and available to individual from all walks of life, more and more political parties aims to use the internet to spread political messages. With a single click of a button, political message could be easy shared on the internet. With popular social networks getting more and more user, political messages such as a change in a certain policy easily made its way to hundreds of thousands of individual, as user tend to share what they deem important. Any intended messages could easily be spread to thousands of individual in a few second, and this has made it an important tool to spread the intended message. However, in minority cases, the convenience and availability of the internet has also made it a popular tool to spread propaganda message, which it is almost impossible to track down given the massiveness of the internet, which if left unchecked could mislead users.

Example

A good example to illustrate the point is the use of Social Media such as Twitter and Facebook, which are a common source of information-sharing site for users. The ease of use and its popularity has in part, contribute much to its ability to spread messages of any kind to anybody. Its open nature also enable anybody to post on it, thus enable it to spread political messages with rapidly and efficiently to individuals.

Linkback

As such the increasing access to information on the internet is actually more of a boon than a bane. The availability and convenience of internet has made it extremely easy to spread political message that might have a huge impact on the society, allowing every individual to know of this rapidly. Alternatively, political parties could rely on traditional media such as newspaper to spread the political messages.