Thursday, 16 May 2013
Tuesday, 14 May 2013
There is a glass of water in which it looks as if ink has been dropped into it. There is text to the right of the ink, and the text is upside down. On the top of the poster, there is small text that is upside down as well. The only thing that is not upside down is the WWF logo and the glass itself. When the poster is turned upside down, it can be seen the way the ink blob-thing looks like a mushroom cloud which many people know are present during explosions, most commonly during an explosion created by a nuclear bomb. The ink seems to represent pollution.
Linguistic Features (word choice)
The text in the picture says, "Polluted river water kills as many people as a nuclear explosion." The text is merely stating facts in an objective manner, and relates river pollution to nuclear explosions. Nuclear explosions are stereotyped to usually cause much more harm than river pollution. This text states that river pollution is just as bad as a nuclear explosion, and the word choice would cause people to not think so superficially of river pollution and to think twice of the consequences before contributing to polluting rivers.
Textual Features (distinctive parts of text; sections)
There are only two instances of text in this poster. The first text that the viewers would be drawn to first would be the text right beside the glass. The text is in a clean, easy to read font, and is upside down. The viewer would find a way to tilt their vision upside down to read the text, and in doing so notice how the ink blob in the water looks like a mushroom cloud in a nuclear explosion. The other instance of text in the poster would be the small captions on the top. In most WWF posters and most clean posters such as this in general, the small captions would be placed at the bottom. However, the caption is placed at the top for this picture. The caption contains information for the viewer to take action. The caption is placed at the top of the poster, upside down, showing similarities with the main text that viewers would be first drawn to. This shows similarity and increases the poster's visual harmony as a whole.
Typographical Features (design, logo, brand)
The typographical features found in this poster are the two instances of text as well as the WWF logo. The font used for both texts (not including the logo) are clean and simple. The typeface used is a type of sans serif, lacking serifs as its name suggests. The typeface for the WWF logo is bold.
The poster is presented cleanly; the only items on the poster not inclusive of the text and logo being just the glass in a plain, white background. Also, the text is in a simple font, and the poster as a whole is simplistic and clean.
Colour (Black and White or etc.)
There are no colourful objects in the poster that has colours outside of black and white, and there is no obvious colour variation, so the poster can be considered as black and white in a way. Despite this, it does not seem as if the poster was meant to be black and white—just that its elements happen to be.
PACC — Purpose, Audience, Context, Culture
The poster's purpose is to discourage people from polluting rivers or contributing to river pollution.
People who live close to rivers or potentially throw rubbish in river water.
A recent realisation of the full extent of the damage polluted river water has caused has motivated people to take action and stop others from polluting the rivers so that there would not be such a great consequence.
The culture of certain people who live near rivers is most likely to treat the river as their own rubbish bin and thus pollute the river by throwing their litter there.
The poster shows three small birds at the bottom of the poster with their mouths open, appearing to be hungry. At the top of the poster is a large bird which body is adorned with many flags of countries.
In the large bird's beak, there is a string of words saying 'promises are not food'.
In 'promises are not food', it emphasizes that words ('promises') do not necessarily mean action ('food').
'Promises are not food' is arranged into the shape of a worm, which is supposedly 'food' for the hungry birds. There is also a 'WE CAN END PROVERTY 2015-MILLENIUM DEVELOPMENT GOALS' text at the bottom right corner of the poster, which refers to a set of goals called the Millennium Development Goals that aim to decrease and possibly get rid of poverty in the world by 2015.
The smaller birds are hungry nations, placed at the bottom of the poster and intentionally sized smaller than the large bird to emphasize their lack of power and strength to obtain food. On the other hand, the larger bird is meant to be the rest of the world, depicted with a huge body and wings, which show its power and mightiness to be able to send food to the hungry nations. However, it does not carry real food for the worms, but a worm-like structure of promises.
The black and white contrast of the poster draws the reader's attention due to its stark contrast.
A lone man(Tom Cruise) walking silently, with a fallen bridge behind him
On the top of the whole poster, there is a phrase 'Earth is a memory worth fighting for.' It shows what the plot is most likely going to be centered around, and usually people say Earth is a place worth fighting for, but this time they replaced 'place' with 'memory' showing that this movie has more to it than meets the eye.
Tom Cruise is the second largest text, other than the movie name. Tom Cruise is a very very famous actor in America, and having Tom Cruise as the lead for this movie will surely attract a lot of revenue for the movie.
There's also smaller text below the poster that reads 'From the director of Tron:Legacy and producers of 'Rise of the Planet of Apes' which will further attract people to watch the movie.
The design of the poster is very futuristic and at the bottom of the poster there is a logo, composing of a shield and the word 'UNIVERSAL' The logo refers to the distributor of the movie, it shows that the distributor of the movie distributes all kinds of movies due to the word 'universal'
There is a big bridge behind a lonely man Tom Cruise, showing that he's a lone man, on a lone mission. This layout will further catch people's attention, as it has a very silent and gloomy vibe to it, and emphasizing on how cool Tom Cruise is and will be in the show
The colour is made with gloomy and dark colours to show a very solemn atmosphere and possibly the setting of the movie, with a sunset or sunrise from the right of the poster, meaning that all hope is not lost in this dark setting.
Monday, 13 May 2013
A parked aircraft in a large, showroom-like area with floodlights concentrated on it. The text placed above the aircraft convey the gist of the advertisement, while a short paragraph placed below the aircraft, near the bottom of the poster, provides additional details pertaining to, in this case, the aircraft's commendable commercial success.
The phrase "The 5000th 737" illustrates the popularity of the aircraft, while phrases such as "it's become the best-selling commercial jet airplane in the history of aviation" and "a resounding vote of confidence from...more than 200 airlines and 12 billion passengers" support this concept.
The title phrase is in all-capital letters, to draw attention to that portion of the advertisement, while the longer description is in white, which contrasts with the dark blue background upon which the text is set.
Near the bottom of the advertisement, the logo of the manufacturer of the aircraft depicted, Boeing, can be found. This gives the advertisement a professional, endorsed and refined appearance, and assures viewers that it is official material.
An aircraft - or, to be exact, a Boeing 737 - is the subject of the advertisement, and thus, a large image of one on the ground is in the center of the advertisement. A reflection of the aircraft can be found on the surface it is "resting" on, suggesting a showroom floor and hence, a brand-new aircraft. Floodlights provide a sensation of a major event, with the 737 in the limelight.
Various shades of blue are used extensively, as Boeing's corporate colors are made up of these different shades of blue. The color blue also symbolizes the sky, which is, of course, the primary operating environment of an aircraft. Hints of violet and indigo are reminiscent of the color of the sky at twilight, suggesting that the aircraft is versatile enough to operate at any time of the day. The color also gives the advertisement a sophisticated appearance.
Image: it shows a picture of a quater build bench. It is not even half conpleted and consist only of two wooden planks and its framework. On the right side of the bench, there is a great orange sign. The bench covers almost fhe entire poster, easily emphasising in its significance. The poster is clearly telling people to save resources otherwise we will regret it later, the half completed bench already shows that there are not enough resources to make the bnch fully and tell us to conserve them.
Linguistic features: The text use consist of the phrase, use only what you need. With the company logo found below it. The advertisment main purpose is to publicised ghe company and to also tell viewers to save resources. This message is back by the way the bench is portray.
Textual features: The text is big and bold.
Typography features: The text is bold and has a extremely large font over a orange background. The text color is also white making it very striking in the background. It is exteemely easy to see how important the text as it is heavily emphasise. Seeing that this poster promotes the company too, the company logo is also portray in the same way albeit smaller
Layout : the bench covering almost the entire poster, can easily be inferred that the bench is the main subject.
Colour: The white text over the orange background make it easy to see and is heavily emphasise.
Purpose: To tell people to use only what you need to conserve the environment. It also serve to promote the company.