A tourist in the airport dragging a small looking luggage behind her, blood flows from the luggage as she walks.
The word that were picked are simple and efficient at passing the message to the viewer.
It is in white, a contrast to the darker flooring thus emphasizing it while letting it not to be an eyesore or taking the viewer's attention too much.
The logo is simple and is can be related to the WWF cause, to save animals. At the same time, it is vague enough to fit more situations.
The blood leading up to the lady creates a sense of movement. It first attracts the viewer with the red blood, then when the viewer follows the red path in an attempt to find out what is the cause of the blood, it would lead to the lady and her belongings. The lady stands at the right of the poster.
Red is the most dominant color here. It gives us a sense of violence and entice the viewers to continue looking at the poster.
This is to show how buying exotic animal souvenirs should be avoided as the process of acquiring it maybe violent and may be detrimental to the species survival
The audience are tourist whom are unaware of how their purchase of the exotic animal souvenirs could be harming the species.
Exotic animals are hunted down to make souvenirs for tourist. This problem is causing them to become endangered the only way to stop this is to stop the demand for the souvenirs.
Killing of endanger animals is generally not acceptable but despite the laws that has been placed up to protect these animals, people in their desperation to make a living will break the laws for money. To make it worst, since tourist find some exotic animal souvenirs nice and do not know the harm it brings, the killing does not crease.