Tuesday, 14 May 2013

Visual Text Analysis — Aziel

Image (picture)
There is a glass of water in which it looks as if ink has been dropped into it. There is text to the right of the ink, and the text is upside down. On the top of the poster, there is small text that is upside down as well. The only thing that is not upside down is the WWF logo and the glass itself. When the poster is turned upside down, it can be seen the way the ink blob-thing looks like a mushroom cloud which many people know are present during explosions, most commonly during an explosion created by a nuclear bomb. The ink seems to represent pollution.

Linguistic Features (word choice)
The text in the picture says, "Polluted river water kills as many people as a nuclear explosion." The text is merely stating facts in an objective manner, and relates river pollution to nuclear explosions. Nuclear explosions are stereotyped to usually cause much more harm than river pollution. This text states that river pollution is just as bad as a nuclear explosion, and the word choice would cause people to not think so superficially of river pollution and to think twice of the consequences before contributing to polluting rivers.

Textual Features (distinctive parts of text; sections)
There are only two instances of text in this poster. The first text that the viewers would be drawn to first would be the text right beside the glass. The text is in a clean, easy to read font, and is upside down. The viewer would find a way to tilt their vision upside down to read the text, and in doing so notice how the ink blob in the water looks like a mushroom cloud in a nuclear explosion. The other instance of text in the poster would be the small captions on the top. In most WWF posters and most clean posters such as this in general, the small captions would be placed at the bottom. However, the caption is placed at the top for this picture. The caption contains information for the viewer to take action. The caption is placed at the top of the poster, upside down, showing similarities with the main text that viewers would be first drawn to. This shows similarity and increases the poster's visual harmony as a whole.

Typographical Features (design, logo, brand)
The typographical features found in this poster are the two instances of text as well as the WWF logo. The font used for both texts (not including the logo) are clean and simple. The typeface used is a type of sans serif, lacking serifs as its name suggests. The typeface for the WWF logo is bold.

Layout (presentation)
The poster is presented cleanly; the only items on the poster not inclusive of the text and logo being just the glass in a plain, white background. Also, the text is in a simple font, and the poster as a whole is simplistic and clean. 

Colour (Black and White or etc.)
There are no colourful objects in the poster that has colours outside of black and white, and there is no obvious colour variation, so the poster can be considered as black and white in a way. Despite this, it does not seem as if the poster was meant to be black and white—just that its elements happen to be. 

PACC — Purpose, Audience, Context, Culture

The poster's purpose is to discourage people from polluting rivers or contributing to river pollution.

People who live close to rivers or potentially throw rubbish in river water.

A recent realisation of the full extent of the damage polluted river water has caused has motivated people to take action and stop others from polluting the rivers so that there would not be such a great consequence.

The culture of certain people who live near rivers is most likely to treat the river as their own rubbish bin and thus pollute the river by throwing their litter there.

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